Meet the Owner, Jaia

My love for fashion has been a part of me for as long as I can remember. I am a proud Hmong woman who anxiously defied my parent's wishes of going into the medical field to pursue my dream of being a boutique owner.

Essential Flair had its full transformation in 2021 where I decided to really focus on my brand. It is my baby and I have worked so hard to be here. Although I am not close to where I want to be, I am clapping for all my small milestones.

My ultimate goal for Essential Flair is to one day have a true Home for it. Every single piece you see is hand-picked and styled by me. I used to be a photographer so being able to style my products with my creativity in photos bring me so much joy. I love having visionary photo sessions with my pieces, as I hope to be able to inspire you to always dress your best and to love yourself always!

At Essential Flair, we strive to progress in ways that we hope can make you proud. We will remain authentic, original, passionate and a forever advocate of quality over quantity.

Create your own legacy, leave behind your own footprints, life is too short to not be the best version of you every day.


xx- Jaia